LUCY NJUE, CFRE
Who I Am
I am an institutional fundraising strategist, speaker, and trainer with 15+ years' experience helping nonprofits develop high-impact, fundable proposals and long-term resource mobilization strategies. In the last couple of years, I've supported local and global organizations to raise over $60 million in grants from donors such as:
USAID, BMZ, ECHO, UN agencies, BHA, GAC, SIDA, and private foundations
Founder of:
Online School of Fundraising
Self-paced learning for fundraising professionals
Realtime Insights
A consulting firm helping nonprofits build funding resilience and strategic positioning
Signature Frameworks
FOCUSEED™ – Winning Proposal Design
A structured approach to writing powerful, fundable proposals:
- Funder Fit
- Organizational Capacity
- Clarity of the Ask
- Unique Value
- Sustainability
- Equity, Diversity & Inclusion
- Evidence Based
- Data & Demonstrable Impact
PLANT™ – Diversifying Income Streams
A step-by-step model for designing and growing sustainable funding:
- Purpose & Positioning – Clarify your mission and stand out
- Leverage What You Have – Use existing assets, networks, results
- Aspire – Define bold fundraising goals
- Nurture Multiple Streams – Build core, project, earned & unrestricted income
- Take Action – Implement, track, and adapt
🔑 PLANT helps organizations move from dependency to funding resilience.
How I Help
Designing Sustainable Fundraising Strategies
Crafting bold, mission-aligned resource mobilization plans that drive long-term growth.
Grant Writing & Proposal Development
Writing, reviewing, and refining proposals for alignment with donor priorities and compliance requirements.
Grant Writing Masterclasses & Coaching
Delivering practical, results-oriented training sessions and coaching for fundraising professionals.
Donor Mapping, Pre-positioning & Engagement
Identifying best-fit donors, strengthening relationships, and supporting pre-solicitation strategies.
Custom Tools & Templates
Creating proposal planners, fundraising toolkits, and capacity-building resources for in-house use.
Fundraising Capacity Assessments
Evaluating organizational readiness and identifying gaps in systems, skills, and structure.
Strategy Facilitation for Foundations & NGOs
Leading grantmaking strategy design, workshops, and strategic planning sessions.
Executive Coaching for Founders & Leaders
Supporting nonprofit leaders to build confidence and capacity in leading fundraising efforts.
Capacity Building & Learning Resources
Course Creator – Online School of Fundraising
Founder and lead instructor of a digital learning platform offering self-paced, practical training for nonprofit professionals. Flagship courses include Grant Writing & Proposal Development and Fundraising.
Visit SchoolCustomized Training & Masterclasses
Trained over 1,000 fundraising professionals across NGOs, INGOs, and grassroots orgs through masterclasses and webinars.
Fundraising Capacity Assessment Tool
An evaluative tool to help organizations measure and strengthen their grant readiness and fundraising systems.
Access ToolDownloadable Templates & Toolkits
Includes proposal planners, M&E logframes, donor report formats, and fundraising strategy tools.
Download Resources